Responsive Web Design

Ce este Responsive Web Design? RWD este o abordare noua in materie de web design, care permite o vizualizare optima pe aproape orice tip de ecran: desktop, tableta sau telefon mobil. RWD are cateva avantaje clare: desi pretul este mai mare, un site fully Responsive va acomoda aproape orice ecran, de la un monitor widescreen, cu o latime de peste 2400 pixeli, la un telefon mobil mai vechi, cu o rezolutie de 240 pixeli (latime). Astfel, clientul primeste teoretic 3 sau 4 variante ale aceluiasi site: varianta desktop, tableta, smartphone si mobil. Practic se plateste un site putin mai scump, si se primesc 3 sau 4 variante pentru acelasi pret.

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Google Website Track Record

Again, it’s been a long time since our last Blog article has seen the light of day. We’ve decided to write about a very vaguely known Google ranking factor: the website track record. Before we enter into any details I would like to state that this is by no means a working name, “Google Website Track Record” is just what we thought would make the most eloquent name for such a ranking factor.

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Google Author Rank

Google Author Rank: It’s been a long time since the last article, but a Blog can not be neglected, so we at Marconi Media decided to cover a very interesting subject, that of an imminent new type of Rank, possibly a game changer, because of it’s importance in the positioning of your website in the Google Searches. Google Author Rank is something with an interesting sound to it, it almost sounds like Larry Page’s Page Rank might get a smaller (bigger?) brother.

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Search engine algorithm paradigm change: Google invents Entities after Intent

Not so long ago I was writing about google Intent and how Google now wants to guess what you actually though about when you searched for it, but wrote a misleading keyphrase in the search field. This time it is something different, related to the search core itself, at least I suppose this is how Google will try to define search signals on the web: until now we heard and read a lot about how it is possible to extract the subject of a page by doing some simple statistics on keywords. The more times acertain keyword occurred, the better we hoped the ranking would be.

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Understanding User Intent in Google’s eyes: The Google Intention Engine

After the leaking of the Google Quality Rater General Guidelines for 2011, a lot has been going on on the discussion boards, but it is hard to pinpoint the most valuable information in the 125 pages worth of Google quality rater material. It is a very interesting document, but without a good understanding of the way google algorithms work one cannot but guess what it’s all about. One very interesting tidbit is that Google is actually considering a person’t intention (Intent) when it looks at a search query. And the searcher Intention is the subject of Chapter 2.1 of the guidelines pdf, Understanding User Intent. The chapter explains how a rater should look at the searcher’s intention when he typed for example “tetris”, rather than just thinking abstractly about “tetris”.

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Google Panda, Google raters, EWOQ and the death of keyword spamming/stuffing for SEO

A couple of days ago, Barry Schwartz over at www.seroundtable.com wrote about a very interesting manual that has been leaked from Google. Supposedly, this manual deals with the general guidelines of website rating and had been written for the Google search engine quality raters. So this is a lot of new terms to take in and a lot of debatable info has been recently flowing around the internet about these so-called raters, who are supposedly simple people like you and I, who Google had hired to independently rate the search results, or a part of the search results. Very interesting info indeed. I won’t post the link to the manual because I’m not a fan of leaking or divulging information that is for Google eyes only, but let me just tell you that all the data that’s in the Quality Rating Guidelines just brings me to one conclusion: black hat SEO techniques are doomed and I can even safely say that keyword tweaking is also doomed.

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Elements CMS 6.0 Explained Part 2

Elements CMS is our proprietary, integrated small, but very efficient Web Content Management System. This is a follow up on my last article, “Elements CMS 6.0 Explained Part 1″. So how does such a small editing panel fulfill all editing purposes, and how does it compete against a full-fledged website editing backend? Well, first of all, you won’t have to switch around between the frontend and the backend to see what the effect of your editing is. Second, this approach to building a website out of parts is rather modular, compared to simple template-based pages, because you can use any amound and configuration of small templates called (henceforth) elements.

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Elements CMS 6.0 Explained Part 1

Among the tens of thousands of websites created upon a free CMS like WordPress, Joomla or Drupal, have you ever asked yourself if one could really get differentiated as much as it’s owner would like? And would that difference really ‘make a difference’? Because to my knowledge, WordPress is the best in terms of SEO, but still, it could use some professional tuning to reach the degree of optimisation a custom-built, well optimised site has. My small but productive team of coders and myself have come up with a new approach to a CMS that’s almost a equal to a switch of paradigms and has a plethora of white hat SEO features.

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Google Panda 2.5 Update

Google Panda strikes again! Se pare ca Google continua cu lupta anti continut de slaba calitate: se intrevad modificari clare in rezultatele livrate de gigantul motor de cautare. Mai multe site-uri bine stabilite, create de noi, si-au inceput binecunoscuta fluctuatie de pozitii, denumita Google Dance. Nu putem sti daca este doar un “pre-quake” sau Google lanseaza insusi update-ul Panda 2.5, dar ne asteptam de o vreme la acest update, si vor mai fi multe altele in acest an.

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Reguli CSS refolosibile

Pe un site web exista de obicei maxim 2-3 tipuri de fonturi, in caz contrar am putea vorbi de un stil incoerent de tipografie. 2-3 stiluri CSS n-ar fi rau, si ar rezulta intr-un fisier CSS ultramic, dar de obicei folosim diferite variante ale aceluiasi stil, ceea ce presupune de obicei reguli CSS diferite pentru fiecare. Putem crea reguli generale CSS pentru aceste tipuri de fonturi, astfel incat de cate ori avem nevoie de cateva proprietati des folosite pentru textul prezentat, facem referire la stilul generic pentru a nu repeta 5-6 randuri de proprietati la infinit.

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