Among the tens of thousands of websites created upon a free CMS like WordPress, Joomla or Drupal, have you ever asked yourself if one could really get differentiated as much as it’s owner would like? And would that difference really ‘make a difference’? Because to my knowledge, WordPress is the best in terms of SEO, but still, it could use some professional tuning to reach the degree of optimisation a custom-built, well optimised site has. My small but productive team of coders and myself have come up with a new approach to a CMS that’s almost a equal to a switch of paradigms and has a plethora of white hat SEO features.
I personally really think that layout-template driven CMSes are a thing of the past. Sure, anyone can fill out a simple template, because it is so easy to see where the title goes, where the text goes and so on, but how about a free hand in the way the template looks, and in the place where you put your title? Some would argue that a RTE (rich text editor) gives you that free hand, but will you also press the tiny html button to add proper SEO tags to your titles and subtitles to help Google understand what it is that you are talking about in your page? No, at least not in most cases. So don’t think in terms of page = template, but rather page = any number of elements, in any order, and in any layout you want. That is the heart of our CMS paradigm, free hand in layout, content, SEO and a helping hand or rather a guide in doing your SEO. Our Elements CMS 6.0 lets you add any kind of element to any of your pages: main title (h1), subtitles (h2), images, texts, lists, quotes, galleries, banners, menus, submenus, video players, audio players, Youtube and Google maps elements. Virtually any kind of visual or functionality-driven element can be added to a website, including complex booking elements or any custom-built tailor-made functionality the customer needs. So the main idea is that you’re using dozens of elements on any page you like, instead of just one template per page. This opens the door for new opportunities in terms of SEO, you can put your titles anywhere in the page, not just in the specific place the template designer had designated for this purpose.
Can you believe that everything related to editing your site happens in this small gadget? Of course, there are tabs, can’t fit everything into one gadget but we have carefully structured all the features on separate tabs like Settings, Page edit, Element edit, Menu edit, Sitemap, Newsletter, Languages, IP logs & ban and Help. You can have virtually any number of main menu items, submenu items and pages, but this depends of course on the number of items your site’s width can accommodate.
WYSIWYG editing, a.k.a. What You See Is What You Get editing. Well, this is new to the html-driven web, but it’s basically about getting exactly what you see and edit. With Elements, you edit your site on-page, without having to open two browser tabs. In our CMS the backend and the frontend have been fused, al the backend fits in that small gadget up there. In case you were wondering, yes all operations go through AJAX, everything is real-time and fast.
[to be continued]